Online Marketing Essay Example | Topics and Well Written Essays - 1000 words

Online Marketing - Essay Example IKEA is one such business, which has significant online presence. Founded in the year 1943 this company has grown into a world famous consumer and household goods designer and seller company. It sells its products through their retail outlets in more than 35 countries, including United Kingdom. Apart from this physical presence in UK, it has an online presence in the form UK specific website. http://www.ikea.com/gb/en is the United Kingdom segment of the Sweden based website which offers a wide range of home furnishing products for its customers. Its product range covers all the parts or sections of a house from bedroom to bathroom. United Kingdom’s IKEA website maintains separate pages for each section. The links to each section is placed horizontally on the top, which includes the living room, section, bedroom section, kitchen section as well as bathroom section. Clicking each section, will take one to a separate page (opens in the same window), which features IKEA’s specific category products. Apart from these common sections, keeping in line with Christmas season, a link called Christmas is also added. In addition, there is separate section for Child based products and textile products. Target Users: In the case of IKEA, the target users are UK based mainstream consumers, who want to purchase products from their homes. IKEA in its homepage or main webpage has separate links to each country, so when users from UK visits IKEA’s homepage, they will normally click the link to the â€Å"IKEA United Kingdom†. So, this arrangement will give sufficient idea that the target users of IKEA will be mainly UK based people or consumers, who wanted to buy or even research about various household items. Navigation: In IKEA, the navigation is very smooth, with all the links about the various products provided on the left side. Therefore, this makes the navigation ‘intuitive’ to guide the user of its function in determining to which page

Communication theory Research Paper Example | Topics and Well Written Essays - 1000 words

Communication theory - Research Paper Example Communication Theory Application 1. Introduction: The purpose of this analytical paper is to evaluate the chosen mass communication theory i.e. Uses and gratification theory (UGT) (Zhao, 2008). In order to conduct an in-depth evaluation of the theory, collection of internet mediums of social interaction (Facebook, Twitter, YouTube and Social Forums) and campaigns which are aired on television, print ads and magazines have been evaluated (Baran & Davis, 2011). The chosen situation which have been underlying to the evaluation of UGT is need of a divergent medium where communication and quick. Since Internet has taken its toll in terms of frequency and reach thus, people have become more attracted towards social medium for their social interactions (Larson, 2009). 2. Understanding Uses and Gratification Theory: Unlike other theories which determine the effects of media on the society, Uses and Gratification theory (UGT) is concerned with the way people make use of the media in order to meet their desires (needs) (Salwen, 2009). The commonality among the other mass communication theories and UGT is that it is associated with the psychological context of society (Fourie, 2001). In simpler words, UGT is based on the evaluation of the needs that people fulfill through the aid of media (Asimow & Mader, 2004). Furthermore, there are a number of subsidies which are categorized in order to explain different behaviors of users. These include diversion, simulation, Self-indulgence etc. Katz’s model of user and gratification theory has enabled the magic bullet theory to extend in terms of its theoretical reasoning. It will not be incorrect to state that the UGT is basically an extension of the research immersed within the concept of magic bullet. 3. Application of Uses and Gratification Theory: A number of scholars and media investigators have made use of the UGT in order to find out the purpose of audiences and media users (Reddick, 2010). These purposes may range fr om the need of gratification to the negative use of the internet. Scholars like Ruggiero have made use of the UGT in order to find out the grasp of computer based mediums for communication (Thorson, 2007). It should also be noted that the usage of the UGT has been done in order to find out spread of all mediums. At one point, traditional mediums of communication such as print and electronic broadcast were also influenced by the UGT. Contemporarily, these traditional mediums are on their verge of reach throughout the world and their development is on its highest peak which means that the UGT application to mediums is evident. On the other hand, most of the scholars have also pointed out that the UGT approach has been successful in finding out the relation between the individuals and media. As per the evaluation of different social mediums by applying the approach of UGT, it becomes clear that these serve the purpose of diversion, simulation etc. for the audience. The fact remains tha t with the aid of internet as a medium, bloggers have now become journalists. Also, readers claim that the bloggers are able to provide an insight of any issue. It is because of this reason that the readers are more attracted towards the blogging or social media journalism. This has created a great deal of issue

Training circuit Essay Example for Free

Training circuit Essay The graph below shows my heartrate from week 1-3 of my training circuit. As you can see the first thing I did was to take my resting pulse rate, this was to act as a baseline so I could work out how quickly my heart rate recovers after I complete the circuit. As you can see the resting pulse is inconsistent throughout this is because some weeks I did some exercise before I took my pulse rate. I am pleased with the results of my heart rate as it shows that I have become fitter over the time I have been doing my circuits. I know this because each week I have a faster recovery rate Week 4-6 results are different to week 1-3 as in week 4-6 we were doing the circuit twice so this meant my heart beat was obviously higher after I completed the circuit as I had worked harder. A good thing about theses results is that it shows my fitness has improved from week 4-6 and it shows my circuit was a success  After each training session I recorded how I thought the circuit went. I recorded the way I felt after each session and what I thought I could improve on the next time I did the circuit. Below are the results: Week 1  On the whole taking into consideration it was the first time I had done the circuit, I thought week one went well. I was pleased with my sprint start results but I thought I could have done better on the ladders. The good thing that came out of this session was that it highlighted that there was room for improvement. I was overall pleased with my general performance. Week 2  I felt I had improved from last week and this was evident from my results. The one thing I was disappointed with was my press ups, as my score had lowered by 5 from the previous week. The thing I thought Id done the best on was the Illinois test as I knocked a second of my previous result. I was also pleased that I managed to improve on the ladders as I got 31 compared to 22 last week. Next week I hope to improve on press ups. Week 3  I wasnt too pleased with my performance as I felt I hadnt really improved from the last time I did the circuit. Although I managed to improve my score on the sit ups and skipping I failed to improve on the other stations. Next week I hope to improve my performance on all the stations although I realise I will have to pace myself as I have to do the circuit twice next week. Week 4  This week I did my circuit twice this meant that my results might not have been as good as the previous weeks because of the extra exercise involved , it also meant that I had to pace myself. The first time around I was pleased with how I performed and I actually managed to improve on my results from the previous week in the majority of stations. The only problem was that after the first time round I was very tired so I new this would effect my performance on the second circuit lap. The second time around I thought I performed well on certain stations which didnt involve much physical exercise such as the co-ordination test but not so good on physically demanding station. Next week I will try to improve my results on the second time I do the circuit. Week 5  I felt this week went well and I thought it was my best performance as I managed to get some of my best results so far on the majority of the stations. I was especially pleased with my results on the skipping as I beat my previous scores .The second time I did the circuit I felt it went well as I managed to get better results than the previous week. This showed that I have improved over the weeks and my stamina has improved. Next week will be my last week of doing the circuit therefore I will try my hardest to better all my previous results. Week 6  I was pleased in the way I performed in this week and it highlighted how much I had improved over the past 6 weeks. In all the stations I did ,I had improved on the results from the first week. After completing the circuit I was pleased with the level of effort I had put in and also how much I had improved. Evaluation I applied overload and progression into my circuit by increasing the time and intensity of which I did each station. Overload is a key thing needed in the training circuit, as when you are in your threshold you are working at your best so you are most likely to improve. By applying progression it makes my body work to its full potential, I will apply progression by extending the amount of times I do the circuit starting with once a week then progressing to twice a week. This will improve my fitness by making my body work harder. I believe I chose the right stations in order to improve my football skills and fitness. I believe I balanced my stations well as some were designed to improve my fitness and others were designed to improve my skill. I feel I could have perhaps put more stations into my circuit and this would have helped to improve my fitness further, as I only had 10 stations, where I could have had 12. I felt however that the stations chosen were the right ones and were the best to help me achieve my goal. If I was to change anything I would have done without the Stalk Stand , as I didnt feel it helped and also my results on this station didnt improve throughout the 6 weeks. A good thing about my circuit was that it was easy to manage in the way that it was easy to set up, record and to perform .This was because I had done lots of planning before I began my circuit so I new exactly what I was doing step by step. Recording my results wasnt really a problem as I had already planned how I was going to record each station and even made predictions as to how I was going to perform on each station . One of the main criticisms of my circuit was that I do not believe it was in the correct order and I wish I had taken more time to design it before hand. A problem with not having stations in the right order was that I got tired quickly as I had ladders before step ups and in practise this was a bad decision as these were two physically demanding tasks. What I should have done was to put a less physically demanding station between the two and by doing this I would have given myself more of a rest. I would also have been able to pace myself better making sure I got the best scores possible on each station. On the whole I believe my circuit went well, as I thought it was at the right level in comparison to my fitness. It was important to make my circuit at the right level as if it had been too easy then it wouldnt have made me work in my threshold, therefore it would have been unlikely that I would have improved my fitness. Also if I had made my circuit too hard it would have meant that I would have been a lot more likely to pick up an injury and also I wouldnt have been able to perform as well at each station. I did enjoy completing my training circuit as I enjoy keeping fit. I believe this was one of the main reasons my training circuit was successful as when you enjoy doing something you put more effort into it. I felt I did push myself to the limit on each station of my circuit. I know this because of how I felt physically and my results proved it as they show my fitness has improved over the 6 week period. Overall I am very pleased with the way I completed the training circuit and I am pleased with my results.

The Myth Behind La Virgen de la Caridad del Cobre :: Cuban Culture

The Myth Behind La Virgen de la Caridad del Cobre To many Cuban-Americans living in Miami, La Virgen de la Caridad del Cobre, is one of the only ties remaining that unifies them with their homeland. The Virgin is a renowned and integral part of Cuban culture and plays an important role in the Catholic heritage of Cubans exiled inside and outside of North America. The church, La Ermita de la Caridad del Cobre, is a memorial that was constructed in honor of her and is a monument to the religious and political history of the island. Since there are many different versions circulating about the sighting of the Virgin, one must discuss the most popular and the most commonly accepted. The myth behind the La Virgen de la Caridad del Cobre, originated in 1606. The Virgin appeared one day in the Bay of Nipe near Santiago to two brothers, Rodrigo and Juan de Hoyos, and to Juan Moreno,a black boy roughly ten years of age. They were out on a fishing trip in the Bay. While struggling in their storm tossed boat, they heard a voice declare, "I am the Virgin of Charity." In one hand, the Virgin carried a mulatto baby Jesus; in the other, she held a cross. She also appeared to be holding a tablet which contained the inscription, "I am the Virgin of Charity." A replica of the same tablet is now framed and displayed on the first floor of La Ermita in Santiago de Cuba. In Cuba, there is also a statue of the Virgin, approximately one meter tall, located in a small chapel on the second floor. The statue is of a pretty mulatta who wears dangling earrings and a golden robe. La Virgen's racial attributes is a mixture of black, white and Indian; essentially, it covers the entire racial makeup of Cuba. She has dark hair and carries the baby Jesus in one hand and a cross in the other. People flock to her memorial to pray to her and give her thanks. They often leave small tokens of their appreciation and gratitude. To the exile community, she represents a Catholic Cuba untouched by the religious beliefs of the communist regime of he last four decades.

Ancient Roman Government Notes Essay

The â€Å"common-people† assembly which helped give the citizens more political power Empire- A dominating nation with extensive territories and a powerful ruler Laws of the 12 Tables- Guidelines for citizen’s behavior; a list of Roman customs about property and punishment Mercenary- A soldier who is hired for service in a foreign country Patrician- Member of Rome’s richest and most important families who served on the Senate for life Plebeian- The common person or lower-class citizen Roman Senate- One of the two houses of the early Roman republic Republic- A country run by the elected representatives of its people Tribune- A leader within the Concillum Plebus In 500 B. C the Roman government was forming into a republic; in which the people have the freedom to vote for their leaders. There were two parts, or two houses, to the Roman Republic: the Citizen Assembly and the Senate. The elected officials headed the two councils and they served one-year terms. The republic was established in 509B.C and lasted 500 years. Differences between the Greek and Roman governments: In Greece all men were allowed to vote In Rome only men with money/property could vote The Senate was the most powerful part of the government; all senators were patricians. To obtain political rights, the common people (Plebeians) formed their own assembly, the Concillum Plebus and named their leaders tribunes. Establishing peace and order gave Rome stability: Rome’s first code of law was esta blished in 450B. C. On ten tablets, ten legal experts wrote down a list of Roman customs about property and punishment. However, due to plebeian pressure, two more tablets were added to satisfy them. The final code was called the Laws of the Twelve Tables. By the end of the third century Roman law covered issues dealing with foreigners and eventually covered magisterial law to strengthen and correct existing law. The Roman Empire took its first steps of dominance in 27B. C when the law’s development was taken over by the emperors, who added and revised freely. As the law got more complex, the government had to literally train jurists who could understand and interpret the laws. The stability of the law, the military, and financial standing of Rom kept it powerful. Rome successfully battled the Carthaginians, the Celtics(British), the Etruscans, and the Samnites. The Roman Empire was established around 27B. C. The empire spanned three continents. The empire was divided into states that were ruled by governors who collected taxes and sent money back to Rome.

History of St. Valentines Day - Free Essay Example

Sample details Pages: 7 Words: 2151 Downloads: 2 Date added: 2017/09/18 Category History Essay Type Narrative essay Tags: Celebration Essay Did you like this example? History of St. Valentines Day Introduction: †¢ Saint Valentines Day  (commonly shortened to  Valentines Day)  is an annual commemoration (celebration) held on February 14 celebrating  love  and  affection between  intimate companions. †¢ The day is named after one or more early Christian  martyrs(s somebody who suffers death for the people)  named  Valentine. †¢ It is traditionally a day on which lovers express their love for each other by  presenting flowers, offering  confectionery (CANDY) (is the set of food items that are rich in sugar), and sending  greeting cards (known as valentines). Modern Valentines Day symbols include the  heart-shaped  outline, doves, and the figure of the winged  Cupid (winged boy). Since the 19th century, handwritten valentines have largely given way to mass-produced  greeting cards and the oldest known Valentine card is on display at the British Museum. †¢ By the end of the century, printed cards began to replace written letters due to improvements in printing technology. Ready-made cards were an easy way for people to express their emotions in a time when direct expression of ones feelings was discouraged. Cheaper postage rates also contributed to an increase in the popularity of sending Valentines Day greetings. †¢ According to the Greeting Card Association, an estimated one billion valentine cards are sent each year, making Valentines Day the second largest card-sending holiday of the year (An estimated 2. 6 billion cards are sent for Christmas. ). †¢ Approximately 85 percent of all valentines are purchased by women. In addition to the United States, Valentines Day is celebrated in Canada, Mexico, the United Kingdom, France, and Australia. The first commercial Valentines Day greeting cards produced in the U. S. were created in the 1840s by Esther A. Howland. Howland, known as the Mother of the Valentine, made elaborate creations with real lace, ribbons and colourful pictures known as scrap. Who was valentine? The Saint Valentine that appears in various  martyrologies  in connection with February 14 is described either as: ? A  priest  in  Rome, ? A bishop, or A martyr in the Roman province of  Africa. History: (And coming to St . valentine day was supposedly started in the time of the Roman Empire. In Ancient Rome, the date of February 14 was a holiday to honour the Queen of Roman Goddesses and Gods, Juno. Juno was known as the Goddess of women and marriage. The next day February 15 was the first day of the Festival known as the Feast of Lupercia. ) ? On February 14 is was said that the young boys and girls of the villages would write down the names of every girl and place these names in a jar of which each young man would have to draw a name of a girl and this particular maiden would be their partner for the duration of the festival. Sometimes these parings would last a year and end up in marriage. These rituals u nder the laws of Claudius were banned as the Emperor believed that the reasons why men would now go to war were because they did not want to leave their lovers or families. ?   As a result all marriages and engagements were cancelled as a result Saint Valentine a Roman priest was said to have married these couples in secret and for this he was executed on the 14th day of February. ? While St Valentine was in jail it is said that he fell in love with the jailers’ daughter. By a miracle or some say by the prayers of Valentine she gained her sight and as a last farewell in a note he was to From Your Valentine. Another story as to the origins of Valentines Day was that he was a priest who was also a physician and would cure the sick. ? He was also said to have tried to cure the jailers blind daughter, but, was arrested and on the day of his execution he wrote a note as a final farewell saying From your Valentine which some say is what caused her to gain her sight. ? It is also said while he was in jail awaiting execution that he was sent little notes and flowers from the children whom he had helped when they were sick. This also may have been one of the reasons why he sent a farewell note to the jailers’ daughter and why we send valentines. St Valentines Day is celebrated on February 14 of each year; the reason why it is celebrated on this day is because this was the day that the Patron Saint of Lovers St Valentine was supposedly executed on. On this day lovers all around the world mark this occasion as a day for sending poems, cards, flowers or candy, etc. They might also be a social gathering or ball to mark the occasion. Valentine Traditions ? Hundreds of years ago in England, many children dressed up as adults on Valentines Day. They went singing from home to home. One verse they sang was: ? Good morning to you, valentine; Curl your locks as I do mine Two before and three behind. Good morning to you, valentine. ? In Wales wooden love spoons were carved and given as gifts on February 14th. Hearts, keys and keyholes were favourite decorations on the spoons. The decoration meant, You unlock my heart! ? In the Middle Ages, young men and women drew names from a bowl to see who their valentines would be. They would wear these names on their sleeves for one week. To wear your heart on your sleeve now means that it is easy for other people to know how you are feeling. In some countries, a young woman may receive a gift of clothing from a young man. If she keeps the gift, it means she will marry him. ? Some people used to believe that if a woman saw a robin flying overhead on Valentines Day, it meant she would marry a sailor. If she saw a sparrow, she would marry a poor man and be very happy. If she saw a goldfinch, she would marry a millionaire. ? A love seat is a wide chair. It was first made to seat one woman and her wide dress. Later, the love seat or courting seat had two sections, often in an S-shape. In this way, a cou ple could sit together but not too closely! Think of five or six names of boys or girls you might marry, As you twist the stem of an apple, recite the names until the stem comes off. You will marry the person whose name you were saying when the stem fell off. ? Pick a dandelion that has gone to seed. Take a deep breath and blow the seeds into the wind. Count the seeds that remain on the stem. That is the number of children you will have. ? If you cut an apple in half and count how many seeds are inside, you will also know how many children you will have. How did flowers and lace join Valentines Day? Most of the items linked to Valentines Day came from old-fashioned customs that used lace handkerchiefs and floral bouquets to pass on non-verbal messages. ? When the custom went out of style for everyday use, the original meaning was lost and eventually they became part of the Valentines Day tradition. ? Giving flowers dates back to the 1700s when Charles II of Sweden introduced the Pe rsian custom of the language of flowers to Europe. Books about the meanings of particular flowers were published, and entire conversations could be carried out using only a bouquet of flowers. The rose has become the traditional Valentines Day flower. As it has always been a popular flower, the meaning of the red rose is still well known as the flower of passion and love. The red rose is also the favourite flower of Venus, the goddess of love, which helped give the rose its symbolic meaning. ? Lace Centuries ago, a woman would drop her handkerchief in front of the man she liked. This was a form of encouragement to him, and if he picked it up for her an introduction could be made. Lace has always been part of womens handkerchiefs, and it has since been linked to romance. Cupid He is the winged child whose arrows are shot into the hearts of potential lovers. His victims are supposed to fall deeply in love with someone. In both Greek and Roman mythology Cupid is the son of the goddess of love and is always part of celebration of love and lovers. ? The heart The heart is linked to Valentines Day because it was once considered the source of all human emotions. The custom of drawing a heart shape is believed to come from early attempts to draw an organ no one had ever seen. The symbol progressed to become known as a sign of love. Its for the birds: Lovebirds are often part of Valentines Day. Found in Africa, these brightly coloured birds sit very close together with their mates, earning them their name. ? Doves are also part of the tradition. They are symbols of love and loyalty because they mate for life. A pair of doves will also share the care of all their babies. ? Love knots A love knot is a symbol of everlasting love, because its winding loops have no beginnings or ends. In times past, they were made of ribbon or drawn on paper to prove ones undying love. Celebrations: In  India, in the past Valentines Day has been explicitly discouraged by activists. Sin ce 2001 there has been protests opposing it as cultural pollution from the West. Those who violate this are dealt with harshly, chasing young people holding hands and others suspected to be lovers. ? Despite complaints from religious groups that it is an affront to Indian tradition and culture, and further westernizing the Indian populous, Valentines Day has now become a widely recognized and celebrated day with Indian people. ? Traditionally, the choice of whom a young girl marries, was usually made by her parents. Now though, many educated and professional women in India are following their own hearts, and the young men have also discovered that Valentines Day offers an opportunity to lure the young women their way. ? The Indian Post Office is also cashing in. It has launched a set of floral-scented stamps for Valentines Day and hopes this will encourage people to send letters and cards to each other, rather than relying on emails and text messages to express their love. ? Trad itional Indian society does not approve of public displays of affection between men and women, including hand-holding and kissing. Another Hindu organization, the Shiv Sena, has said it will take pictures of couples caught expressing their love in cinemas, cafes, and shopping malls and give the pictures to their parents. ? Valentines Day is a relatively new concept in India but it has grown in significance in the past five years. Valentine Day Facts ? Teachers receive the most Valentines Day cards, followed by children, mothers, wives, and then, sweethearts. Children between ages 6 to 10 exchange more than 650 million Valentines cards with teachers, classmates, and family members. 73% of Valentine Day flowers are bought by men, whereas women buy only 23% of Valentine flowers. ? Amongst the earliest Valentines Day gifts were candies. The most common were chocolates in heart shaped boxes. ? Around 3% of pet owners prefer to give Valentine gifts to their pets, as they are more grateful than humans. Conclusion: And so here is a complete list of suggestions to give at Valentines. Hope you and *someone* live happy forever. I like chocolates and plushies and my favourite sidebar is the valentines one. Just in case you were wondering. Quotes Gravitation is not responsible for people falling in love When love is not madness, it is not love. â€Å"Lifes greatest happiness is to be convinced we are loved. † â€Å"A life without love is like a year without summer. † There is no remedy for love but to love more. Some love lasts a lifetime. True love lasts forever. Love is the greatest refreshment in life. At the touch of love everyone becomes a poet. Love is a mutual self-giving which ends in self-recovery. Better to have loved and lost, than to have never loved at all. To love another person is to see the face of God. There is no remedy for love but to love more. Def: Valentines Day is a day to express your love, and to celebrate the spirit of lov e. On feb 14, we think about people we love. we also think abt frnds. we may send these special people messages called valentines. it is fun to make or choose these decorated greetings. it feels good to thm when some times give and get gifts. February 14 is valentines day. Every FEB 14, people around the world show their frndship love for those around them by celebrating valentines day. Valentines day has been around for hundred of years. The antient Romans celebrated a Lupercalia, a festival in honour of roman god faunas. Don’t waste time! Our writers will create an original "History of St. Valentines Day" essay for you Create order

The Effect of Globalization on Japan - 630 Words

I will analyze the effects of globalization on Japan’s culture, worldview, population, environment, and environment. I will consider both the direct and indirect effects of globalization on Japan’s native and foreign inhabitants. My analysis will not be restricted to any specific geographic region of Japan; I will highlight issues that have widespread implications across Japan’s myriad prefectures. By merging two datasets from 2000, Cole, Elliot, and Shimamoto measured fourteen indicators of a company’s environmental management and investigated how companies’ characteristics along with external factors influenced the effectiveness of environmental management systems. Altogether, the indicators showed a positive correlation between Cole’s, Elliot’s, and Shimamoto’s measures of globalization and environmental management. Notably, firms that undertake foreign direct investment are more likely to have more stringent standards of environmental management. The effects of globalization on Japan are apparent to me from Japanese firms’ policies on environmental management; global pressures are forcing Japanese firms to become more environmentally conscious and responsible. Kubota and McKay investigated the role of English in Hasu, a small Japanese community with non-English-speaking immigrants from Brazil, China, Peru, Korea, Thailand, and other countries, by evaluating the results of a community survey on diversity and interviewing five Japanese individuals. TheyShow MoreRelatedJapan and Globalization963 Words   |  4 PagesJapan, home of some of the largest multinational technology corporations in the world, has been influenced in myriad ways through globalization. The effects of globalization on Japan provide valuable insights into the transformation of Japanese society. 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